readers’ attention is one of the most important content marketing lessons. Why?
No matter how brilliant your ideas are, you can’t even offer them to your prospect unless you’ve made her look in your direction first.
You have to get your prospect’s attention before you can turn her into a reader, let her know how wonderful you are, or sell her something.
Do I have your attention yet?
Good. Now I’ll show you how to get
reader can’t pay attention to everything.
The brain is funny like that — in order to understand, the brain has to focus on specific information.
Attention helps us screen out the irrelevant and choose which information will enter, and stay, in our awareness. Our attention decides what to “pay attention to,” because human focus is limited, and we just can’t give our attention to everything.
Your reader’s minds are very selective. So we have to give them a reason to pay attention to our content instead of everything else out there they could be listening
There are many obstacles in the path to gaining your reader’s attention.
Even if you have the best product, service, or information on the planet, it’s still difficult to get people to give you the time of day. Here are some common obstacles when learning to how grab readers’ attention:
The relentless proliferation of available products, services, and information
Increased and increasingly better competition
The multiplying methods of distribution
Buyer sophistication
Information overload
The desire for instant gratification
These are all roadblocks you face in the attention-getting game, so you’ve really got to be good at showing readers why their limited attention should be directed.
✳️ Swift critiqued write, writing practices of his time.
In this time swift writing practice of his time in swift declared must seek high ground for " obataining attention in public there is necessity required a superior position of place
Three oratorical machines: the pulpit,the ladder and stage international
In A Digression concerning critics swift break off from his story to make a few important observation about the contemporary state of literary criticism. The first are ones who invent rules for assessing literature and getting the most out of it. They point out errors in books but do not dwell upon them or revel in fault-finding .
The second are those who busy themselves with restoring " ancient learning" from old texts but the " nobelst" critics , swift assert , are those whose " heroic" spirit moves them to hunt down the tiniest errors faults in work.
Swift now moves back to the story of the three brothers. The three brothers have moved in together in the house acquired by the most learned one.
The learned brothers now declared himself as the eldest one and demands total obedience from the other two.
The two youngest brother, unable to tolerate Peter's madness any longer , demand a copy of their father's will from him and decide to set out for making their own lifestyle.
Digression, swift says, add richness and variety to literature: a book that contains them is like a dish with many ingredients.
✳️ Swift use satirecla make reading habits of his audience?
To an even greater extent than in previous chapters , this " Digression" jumps
Swift at first thanks his readers,the king and his privy council for the enthusiasm reception they are sure to give his work. He then jokes about the bookseller habit of overstating the popularity of their works to sell more copies.
Division of readers into the " superficial, the ignorant and the learned" A Tale of A Tub" text catering to all three.
Highlights the ongoing rivalry between the socially and professionally connected British writers. Swift declares the satirists from the rough parts of town to be the originals and the relatively well-heeled , degree-holding peer to be the upstairs against them.
"Whoever has an ambition to be heard in a crowd,"swift declares,must seek out high ground." For obataining attention in public there is of necessity required a superior position of place."
Three oratorical machines: the pulpit, the ladder and the stage itinerant.